About

Alice Hawthorne is a Cardiff-based graphic designer and Traditional signwriter behind Alice Artwork. Blending a love of typography, colour and illustration with the craft of hand-painting, Alice creates distinctive visual work for independent businesses and bespoke hand made signs.

Her practice brings together a combination of digital and the handmade, from thoughtfully considered brand identities and logos to printed materials, bespoke illustrations and hand-painted signs. Whether developing a visual identity from the ground up or adding the finishing touches to an existing space, Alice approaches each project with an eye for detail and a belief that design should feel individual, meaningful and built to last.

A particular passion is traditional signwriting, where lettering, paint and media come together to create something tangible and enduring. Drawing inspiration from vintage signage while embracing contemporary styles, Alice creates bespoke pieces that give homes or businesses their own distinctive character. From painted shop signs and gold-leaf details to more modern lettering and design, her work celebrates the skill and personality behind a craft that continues to find new relevance.

No two commissions are quite the same. Alice works with clients across a range of projects, adapting her approach to suit their ideas, ambitions and individual needs. This might mean shaping a brand's identity, designing artwork for print, creating a custom illustration or bringing a physical space to life with hand-painted lettering. By combining creative thinking with practical craftsmanship, she helps turn ideas into considered, characterful outcomes.

Alongside her client work, Alice enjoys exploring her own creative practice. In 2021, she curated and designed A Night at the Circus, an exhibition that brought her love of visual storytelling and traditional signwriting together. Personal projects like this offer space to experiment, explore new ideas and celebrate the possibilities of making by hand.